Facebook Algeria
In 2017, Algeria became the new face of all of Facebook’s illustration and animation. We needed a scalable system that could support all of Facebook’s products. The designs had to be easily scannable, with universal elements that ensured consistency across all applications.
Role: Visual Designer, Art Director
Team: Creative Director, Illustrators, Visual Designers, Product Designers
Production Company: Buck
Universal
The designs are based on a scalable system rooted in flat, minimal, geometric shapes. The figures are abstracted — oversized limbs and non-representational skin colors for a universal look and feel.
