Fan Appreciation - Create with AI
In the early stages of AI image generation, I was tasked to explore the best product space to stress test Create with AI in Fandom. For years, Creators have requested new background images across all Fandom products. Since one of Fandom’s key goals is to increase Creator and fan content creation, and AI-generated images help address scalability challenges, I identified Fan Appreciation as one of the ideal starting point.
Role: Lead Product Designer
Team: Product Manager, Engineer Manager, Engineers, Content Designer, UX Researcher, and consulted another Product Designer focused on AI patterns
Background
Meta's Imagine with AI is a feature within Meta AI that enables users to generate images in real-time by simply typing descriptive text prompts.
In the early stages of AI image generation, I was tasked to explore the best product space to stress test Create with AI in Fandom.
Fan Appreciation and Celebration
Fan Appreciation/Celebration is a dedicated space where Creators can appreciate and celebrate their most engaged fans. Fans in return, can feel recognized and celebrated by their Creators.
For many years
For many years, Creators have been asking for new background images in Fan Appreciation/Celebration. One Fandom’s main goal is to increase Creator and fan content creation.
Pain points
Not enough images
A big takeaway from research is that Creators simply are not using the feature due to a lack of selections.
Scalability
The images provided by Facebook require submitting requests to the brand illustration team, a process that is often time-consuming. The volume of assets creators need frequently does not align with the timeline required to produce them.
Personalization
Since Facebook is providing the images, Creators often find that the images are too generic and doesn’t represent their community well.
HOW CAN WE use Imagine with AI to allow Creators to be more creative with how they express their appreciation and connection with their fans?
Fan Appreciation
The Fan Appreciation flow starts with a notification that alerts Creators when they have new Top Fans. From there, Creators can give their Top Fans a shout-out by sharing a Post, Story, Reel, or direct message via Messenger.
Format selection
The previous version offered a limited selection of images and had several usability issues. I redesigned the interface to highlight key steps and aligned the components with the design system.
Entry
When a new feature is introduced, an educational welcome page is included to guide users (a common pattern within Facebook). This page helps people understand the feature before guiding them to an input field to start creating.
Image Creation
Since "Add to Story" was the primary action, the flow is more intuitive by following this sequence: inputting image details, previewing the image, selecting the final version, responding to feedback, and completing the interaction.
This image shown is what it looks like with one generated image to the max amount.
Add to story
Once the image is selected, users can easily edit the text and add any additional elements to the Story.
Prototype
The image creation feature surpassed our engagement goal by 2x, leading to a 35% increase in content production from both Fans and Creators. As AI continues to evolve, this Fan Appreciation marked an important first step in exploring how Facebook can further expand the AI image generation.